Chris Bianchi is a worldwide entrepreneur in the music and entertainment industries. He’s also one of the top Marketers and Branding experts on the East Coast. After being featured in the likes of Forbes, The Grammys, and more, he shares some of his advice for anyone looking to market into 2023 and beyond.
What ways can you interact as an artist or brand today?
I think today is one of the greatest in history to be a brand or artist. It’s not easy, however, you have almost the same reach or access as most of the large basis used to. It’s about being creative in showcasing your real human side, people like to see that and relate. I see a lot of artists or brands get lost into fancy edits and photos posted but no real human interaction. In those instances, I can see fans less engaged. Spend time letting your audience actually get to know the “why”
Are there any guaranteed success methods to become famous?
Speaking from a broad perspective, I’m sure there are. If you have a lot of money and the right connections, anything is possible. However, on a normal basis- not that I have ever found. While you can estimate, hope, and dream along with well calculated plans, you can never guarantee success or fame. That is most often a reaction to what happens when you find the way to strike a nerve just right (in a good or bad way) Consistency is key one you know WHAT it is you’re trying to say.
How can a new artist or entity fast-track its brand growth?
As much as I don’t want to admit it sometimes, Tik Tok and the other social media platforms are one of the best places to achieve a fast-track to brand visibility of any kind. It still comes down to a matter of knowing your audience, feeding the content to that right sort of audience niche. If the algorithm picks up and you keep feeding it- great things can happen. Just recently we build an upknown artist from about 1,000 views to over 10.2 million views in two short months. Natural discovery using creative tactics and literally $0 fancy ad dollars.
The hardest part is usually knowing what it is you’re trying to say, then solving the how, and finally being relatable so the mass can also relate in their own ways.
Do you need experience to do Marketing?
I don’t think so. While yes, some people are more experienced in say, running targeted ads on socials, etc. That’s not an end all- be all. Spend some time, and be creative. Don’t be afraid to try things, google things, see what worked or others that came before you and got your attention. Break down what seemed cool or how they introduced it to their audiences. Imitation is the sincerest form of flattery and don’t you forget that. Nothing is “original” anymore…or who knows….ever?
What is the best platform to reach the most people?
There is a new one popping up every-week it seems like socially. However, nothing beats the good, ole quality website. A never-ending safe zone for your brand or product to live and never have to worry about what comes and goes. Find way to integrate your website, email lists and things like that. It helps with google search placement as well. Sure, the platforms have people, but I still think it’s a great idea to ultimately drive people back to you. The source that way if anything goes down on a single social outlet- you’re still safe!
Be sure to stop by my website to chat more or for a custom consultation about your brand!