In a time when wealth is flaunted and poverty often misunderstood, Edwin ChukwudireObi delivers a hard-hitting reality check in his latest book, Rough Roads to Riches. Unapologetically direct and refreshingly raw, this work serves as both a wake-up call and a roadmap for anyone desperate to escape the cycle of lack.
At 61, ChukwudireObi wears many hats—Pentecostal minister, theologian, poet, author, and maritime consultant. He is the founder of Grace Carriers Chapel (GCC) and the rector of Armour Institute of Theology and Leadership Studies. Yet, despite his spiritual pedigree, Rough Roads to Riches does not mince words or cushion truths for the overly religious. It is a book for the doers, the seekers, and those who can no longer afford to lie to themselves about why they are not wealthy.
Drawing from his lived experiences and years of deep reflection, ChukwudireObi explores the psychological, spiritual, and practical factors that separate the rich from the poor. With unflinching honesty, he asserts that poverty is often the result of mental conditioning, fear, or moral hesitations that keep people stuck in survival mode. He blends ancient wisdom with uncomfortable modern realities, showing how manipulation, courage, and clarity of vision are often the tools of the financially successful.
“This book is not for the faint-hearted,” ChukwudireObi warns—and rightly so. Rough Roads to Riches is as confrontational as it is transformational. It pushes readers to examine their values, decisions, and willingness to walk through discomfort in the pursuit of lasting wealth.
For readers at every level of the financial ladder—whether clawing their way out of hardship or seeking to secure generational wealth—this book offers more than motivation. It offers strategies, mindset shifts, and a brutally honest call to personal responsibility.
Currently residing in Ogun State, Nigeria, with his wife and five children, Edwin ChukwudireObi is not done yet. With more projects on the horizon, he continues to write, teach, and challenge norms—spiritually and economically.
If you’ve ever wondered why some break through while others remain stuck, Rough Roads to Riches might just offer the unvarnished answers you need.
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